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Research papers

Advertising research in rural areas

In countries such as India, where about 70% of the people live in rural areas, the rural market holds a lot of marketing potential. There is a wide difference in the standard of living between urban and rural India. In order to launch products in the...

Catalogue: Seminar 1997: From International To Cross-Cultural Marketing
Author: B. Rajeswari
November 1, 1997
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Citation

Rajeswari, B. (1997a, November 01). Advertising research in rural areas. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/advertising-research-in-rural-areas